ABS-CBN scores pair of wins at Int’l Gold Quill awards

‘Kapamilya Himig Handog,’ ABS-CBN’s first employee songwriting triumphs in communication excellence.

‘Kapamilya Himig Handog,’ ABS-CBN’s first employee songwriting triumphs in communication excellence.

ABS-CBN has been recognized once again alongside the world's best in communication by bagging two honors at the 2022 Gold Quill Awards, the prestigious annual program by the International Association of Business Communicators (IABC) that recognizes communication excellence.

The leading content provider won for its internal Covid-19 awareness project and its “Kapamilya Himig Handog” employee songwriting contest in IABC's premier awards program, which had its awarding ceremony in New York City, USA, on June 28.

To help mitigate Covid-19 cases within the organization, ABS-CBN's “Act As If You Have the Virus” campaign won in the Communication Skills division with its masterful use of visuals and language to reiterate the importance of adhering to safety protocols and to reawaken a sense of caution in the workforce.

Meanwhile, the entry for Kapamilya Himig Handog, ABS-CBN's first employee songwriting competition that is an offshoot of the premier songwriting competition organized by the company, was commended for being comprehensive and having a clear call to action.

The project enabled the company to discover new songwriters and simultaneously fulfill the dreams of employees with songwriting talent to have their works heard by the world.

Its top five song entries now comprise the OPM Fresh Songwriters Series Vol.1 EP, available for streaming on Apple Music, Amazon Music, Spotify, and other digital platforms, while the corresponding lyric videos have a combined total of 70,000 views as of writing.

IABC's Gold Quill Awards, which recognize excellent communication work for more than four decades, drew a total of 406 entries from 16 countries in 2022, with only 125 winning after being evaluated by a remarkable group of blue-ribbon panelists.

ABS-CBN bagged two of the seven Gold Quill Awards received by the Philippines this year. In past years, it won the Gold Quill Awards for its Sagip Pelikula film restoration project (2019), “Wow at Saya” audience experience program (2018), and election advocacy campaign “Boto Mo, i-Patrol Mo” (2011).

Credit belongs to : www.manilatimes.net

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