Agoda, WWF extend Asia partnership for another 5 years

MANILA, Philippines — Digital travel platform Agoda and the World Wide Fund for Nature (WWF), which is one of the world’s largest and most respected independent conservation organizations, have just extended their environmental partnership for another five years with the recent launch of the fifth edition of their Eco Deals program.

Marking five years of impactful partnership and conservation achievements across Asia, the new Eco Deals edition shall offer accommodation partners enhanced visibility while continuing to support the protection of wildlife and conservation of critical habitats in Asia. It will continue its highest funding commitment to date of US$1.5 Million to support conservation efforts in 10 markets across Asia.

The launch, held in Singapore last January 19, 2026, also served as the venue for the signing of a new five-year Memorandum of Understanding (MoU), thus sealing the deal and strengthening the ongoing partnership between Agoda and WWF to advance conservation efforts, raise traveler awareness, and drive industry engagement for sustainable tourism throughout Asia.

Eco Deals 2026 marks the program’s fifth anniversary by extending a year-round offering that shall provide savings of up to 15% for travelers until December 18, 2026. Throughout the campaign, travelers can easily identify participating accommodations through dedicated program pages and on-site identification features across Agoda’s platforms. Just like it did in previous Eco Deals editions, Agoda shall be donating US$1 towards WWF`s conservation efforts for every completed program booking made at a participating hotel.

Eco Deals enables accommodation partners to support conservation efforts across Asian destinations, helping protect natural environments and the biodiversity essential to the region. In 2025, the program scaled across the region, growing to nearly 10,000 participating properties.

Since it was first launched in 2022, Eco Deals has raised US$2.89 million for conservation projects, thus enabling the Agoda-WWF partnership to support such efforts as protecting the Malayan tiger in Malaysia, safeguarding Asian elephants in Thailand, and conserving whale sharks in the Philippines. These efforts contribute to broader regional progress towards the Kunming-Montreal Global Biodiversity Framework '30×30' goal, which aims to bring 30% of the world's land and oceans under effective protection by 2030.

Participating partners will receive the Eco Deals badge as a formal sign of their support to the protection of wildlife and nature across Asia. Partners will also benefit from marketing support across the travel platform, including targeted marketing placements such as banner promotions, customer communications, social media features and in-app discovery.

Eco Deals properties will also be featured on dedicated program pages across the platform's desktop and mobile platforms, helping travelers discover and support accommodations whose bookings contribute to conservation efforts. Upon its conclusion, participating properties will receive a certificate recognizing their involvement in the program.

"Nature is a source of wonder and a vital lifeline for communities and wildlife,” said Hsieh Fu Hua, chairman, WWF-Singapore. “Eco Deals shows how the tourism industry can actively contribute to nature-positive outcomes while creating value for travelers and destinations alike. By working across markets and a broad network of stakeholders, this partnership helps link local conservation priorities with regional coordination to protect nature today and for future generations."

RELATED: 3 months worth of bank statement waived in new Korean visa guideline