Intimate apparel brand Avon made Pride history by holding the country's first-ever All-Queer Underwear Fashion Show.
Celebrating everybody and every body, the historic night featured models across the LGBTQIA+ spectrum as they brought their loudest and proudest selves wearing pieces by Thian Rodriguez paired with Avon's new Flexicomfort Intimate Apparel line.
The night highlighted the beauty and power of diversity and inclusion as it showcased some of the country's queer icons. The show kicked off with Key Trajano, a trailblazing transwoman in the pageant industry followed by Kapuso actress Klea Pineda.
The second half continued with “King of the Catwalk” Sinon Loresca donning a statement look and show-stopping performances from drag queens Vińas DeLuxe and Precious Paula Nicole. The finale was brought to a close by “Drag Race Philippines” host, Paolo Ballesteros.
Avon's work to promote positive representation continues for this year's Pride celebration.
“We believe in beauty democracy — proud to be inclusive and open to all,” said Razvan Diratian Avon APAC's Managing Director and Avon PH's General Manager. “Challenging stereotypes has been at the heart of every Avon campaign — first for women, now for all.”
An open casting call was held to open the initiative to all. From hundreds of auditionees, queer personalities who made the cut were HBO Max's “Legendary” ballroom star Nunoy Revlon, genderless-clothing advocate Deo Cabrera, veteran hairstylist Lourd Ramos, among others.
Highlighting the Avon Flexicomfort Intimate Apparel collection, models featured Jake briefs, Paloma bra, Frida bra and panties which are designed to flow with every movement, and to feel soft and smooth.
“No matter the size, shape, or gender, we want to give 'comfydence' through quality intimate apparel that stretches support and promises perfect fit,” said Avon Philippines' Head of Beauty+ Jamila Reyes.
Through ticket selling and product purchase, Avon will be donating proceeds to their partner support groups in creating a better world for all.
“Whenever you support Avon, you don't just enjoy high-quality products but you also play an active role in championing social progress to improve the lives of many,” Diratian finally noted.
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