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Beko marks 3rd anniversary in the Philippines

Beko Philippines is entering a new phase of business in their journey to bring the European brand to a sustainable lifestyle for Filipino customers. In celebration of its third year of operations, Beko announces its goal of being the number one European brand in the Philippine market in the next five years.

“Our journey and goal to give Beko a wider reach in the Philippines is anchored on our desire to empower Filipinos to get to enjoy life to the fullest by making healthier living possible, convenient and sustainable. Beko really allows you to live like a pro,” said Gürhan Günal, Beko's country director in the Philippines.

Gurhan Gunal, Beko Philippines country managerGurhan Gunal, Beko Philippines country manager

Gurhan Gunal, Beko Philippines country manager

Dyeun Zapanta, Beko Philippines marketing headDyeun Zapanta, Beko Philippines marketing head

Dyeun Zapanta, Beko Philippines marketing head

Beko Philippines and Asia-Pacific executivesBeko Philippines and Asia-Pacific executives

Beko Philippines and Asia-Pacific executives

Günal presented the company's business development plans (expand, grow, lead) along with the brand's hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.

Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels.

“We will be increasing our number of reliable partners to have a better reach for the customers,” Günal noted.

To further grow brand awareness and visibility, they also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo alongside with digital and traditional media investments.

“We are set to invest on digital media and traditional media to provide relevant brand information. Apart from that we will continue our tie up with brand ambassador Judy Ann Santos-Agoncillo as she truly embodies Beko's advocacy of promoting healthy living,” shared Günal.

As one of the leading manufacturers of home appliances, Beko promotes the “Live Like a Pro” lifestyle and inspires Filipinos to experience a more convenient way of living through European style product lines. They stated that Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.

Beko appliances are made smart, relevant and designed to easily support Filipino families. With the HomeWhiz function customers can easily “connect” to their Beko appliances with the use of smartphones.

As part of Beko's global sustainability effort, Beko Philippines also announced its partnership with Plastic Credit Exchange, which serves a global ecosystem of carefully vetted partners that recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce the flow of plastic pollution into nature.

The partnership is in line with Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products.

“Beko global has also been recognized for its efforts to offset its carbon emissions. I am so proud to say that sustainability is at the core and the priority of our business model and such, Beko innovative products reflect the brand sustainability with the use of recycled materials, bio-composites and detergent saving technologies for sustainable living,” Günal pointed out.

“From energy, water and water management, waste management, to recycling, Beko products are not only achieving quality standards, but also respecting the environment to help ensure a sustainable future for our next generation,” he added.

Showcasing hero technologies

During the whole-day grand trade launch under the theme “Empowered to Live Like A Pro,” guests, media and dealers got to experience Beko's range of appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.

Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM and many others.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Beko’s wide range of appliances include (from left) inverter aircons, washing machines, cooking ranges and refrigerators.

Among the products displayed that day were cookers. The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate while the BBIS14300XCSE 60x60cm multifunction built-in oven has six cooking functions, including Steam Aid feature for moist and even cooking.

There were also refrigerators, one of the appliances which Beko is famous for.

The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor.

Other appliances include the CEG7302B, a bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.

Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson's, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike's Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.

For more information about Beko in the Philippines, go to http://beko.ph or visit their Facebook page at https://www.facebook.com/bekoph and their Instagram page at https://www.instagram.com/bekoph/.

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Credit belongs to : www.manilatimes.net

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