Dog treat founder eats her own products, even packs them in her kids' lunches

It’s National Dog Day, and one dog treat creator thinks dogs should be included in the Make America Healthy Again (MAHA) initiative, which emphasizes whole, nutrient-dense foods.

“We have never used anything artificial,” Sarah Goldberger, New York-based founder and CEO of organic dog treat company Lord Jameson, told Fox News Digital. 

“We’ve never used fake food coloring. We’ve never used fake flavoring. All of our bright, beautiful colors come from real fruits and vegetables.”

She said she eats the treats herself and even puts them in her children’s lunchboxes.

They’ve been a hit with pet owners for a variety of reasons, including what Goldberger described as their effect on dogs’ digestive systems.

“As a dog mom myself, I know the frustration when you go to the store, you buy food or a treat, you bring it home and all of a sudden they have diarrhea,” she said. 

“Because we’re using whole-food ingredients and no preservatives, you’re going to get a nice firm poop after they eat. It sounds funny to say, but this is something you’ll see in a lot of our reviews.”

Goldberger also said the treats can be suitable for some dogs with colitis, diabetes or other specialized dietary needs.

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Lord Jameson has since launched a line of “protein-inspired” flavors as part of its Love Puffs line, made with organic sorghum, a whole grain that contains protein and fiber.

Another feature that sets Lord Jameson apart, Goldberger said, is that the brand is “completely vertically integrated,” with its manufacturing operations, including its kitchen, warehouse and fulfillment center, based in Boulder, Colorado.

“We’ve had no price increase for three or four years, no issues with any tariffs because everything is sourced primarily in North America,” Goldberger said.

Lord Jameson treats are sold at 5,500 independent pet retailers in the United States, as well as at some grocery stores, and are available internationally in four countries.

Kelly McGreal of Fox News Digital contributed to this report.