Essentials that do more

HYDRATE your skin with Ellana’s Flower Power collection. / PHOTOGRAPHS COURTESY OF ELLANA

The self-isolation imposed by the quarantine has boosted interest in and demand for skincare globally, as consumers turn to aggressive self-improvement as a means to cope with “pandemic anxiety.”

In response to this development, Ellana Cosmetics, in collaboration with its active customer fanbase, came out with a line of skincare essentials targeted towards those seeking a simple routine that promises visible improvement both instantly and through long-term use.

Ellana has long had a reputation for visibly improving customers’ skin, thanks to its “skin first” makeup lines that offered both high-performance and skin-sensitive ingredients. Its bestseller, the Loose Mineral Foundation, is loved all over the world for being safe yet high-performing.

No wonder the brand’s first skincare release — a line of serums, sprays and face oils — was received positively by customers.

Then inquiries started coming for a simplified version of these products, delivering the same dramatic skin transformations but in a more beginner-friendly format. The new Ellana Skincare Essentials was born.

Two essential collections

The Skincare Essentials line features two collections, each with its own cleanser, toner/essence, moisturizer and multi-mist.

STAY Fresh line.

These products, familiar to even the most beginner skincare user, have been upgraded thanks to unique, high-impact formulations, which promise instantly visible results, as well as long-term skin benefits.

The Stay Fresh collection is designed to regulate oil, control acne and lighten hyperpigmentation. Featuring niacinamide, centella asiatica and green tea extracts — among other clarifying and pore-refining ingredients — the Stay Fresh line guarantees soft, powder-matte skin upon first application. With repeated uses, this line leaves skin bright and even, with reduced blemishes and greasiness.

In contrast, the Flower Power collection offers intense hydration for dry and dehydrated skin types, as well as soothing botanicals to help calm reactive skin. Featuring rose, rose fruit and vitamin C, this line promises an instantly visible dewy glow upon first application. Prolonged use of the line will plump the skin, diminishing texture while also making it less reactive to the elements.

With the release of the Skincare Essentials, Ellana hopes to empower more customers by offering easy, accessible and high-impact skincare that ensures #SkinGetsEvenBetter. Ellana is available on, selected SM Beauty locations, selected Watsons stores, as well as Ellana’s official stores on LazMall and Shopee.

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