Fitness tracker gets luxury makeover

It has a soft, gentle shape inspired by the human body.

Fitbit goes fashion-forward with its latest release, Fitbit Luxe, a fitness and wellness tracker designed to help you take a more holistic approach to your well-being.

Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking — all in an effortlessly chic bracelet design.

It also gives you insights on your condition through the Health Metrics dashboard in the Fitbit app to help you identify changes which can be caused by increased stress or fatigue.

With Luxe, you’ll get six-months of Fitbit Premium for added support and deeper analysis of your data.

It is a beautiful, sleek tracker with a color touchscreen and up to five days of battery life. It can be paired with a wide range of stylish accessories, including a modern luxury bracelet from gorjana. Luxe will be available from June onwards, retailing for P8,490.

“Over the past year, we’ve had to think differently about our health — from keeping an eye out for possible Covid-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to manage your holistic health,” said James Park, vice president, general manager and co-founder of Fitbit.

Fitbit applied a modern take on traditional jewelry-making techniques.

“That’s why we’ve been resolute in introducing products to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features — some that were previously only available with our watches — making these tools accessible to even more people around the globe.”

Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewelry-like look and feel.

Fitbit applied a modern take on traditional jewelry-making techniques using an innovative design process called metal injection molding to create Luxe’s stainless steel case, providing the warmth expected of handcrafted jewelry, all while delivering a level of precision needed to enable its advanced sensor technology.

The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes for 24/7 wear. Fitbit partnered with Laguna Beach-based jewelry brand gorjana to further elevate Luxe’s style. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, and a swimproof classic silicone peony band.

Fitbit Luxe. / Photographs courtesy of fitbit

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