Founder of Pampanga’s Best, the Creator of the Original Tocino, Passes Away

The founder of iconic Filipino brand Pampanga’s best and also the woman featured on the logo, Leticia Lolita Olalia Hizon, has passed away on October 2, 2021. She was 84 years old.

Lovingly called Apung Lolet, Hizon was the one who formulated the original tocino (sweetened cured pork) that Pampanga’s Best is popularly known for today. The brand now sells a variety of meat products locally and internationally and continues to win many prestigious awards.

Hizon is survived by her husband, Angelo Hizon Jr., their 12 children, 61 grandchildren, 31 great-grandchildren, and thousands of employees and friends.

“The woman in the logo of the Philippines’ iconic brand has joined our Creator. Her smile, charisma, and love for people has made a mark in the food industry. Her original Tocino remains the top food choice of every Filipino,” the brand’s Facebook post read as it announced her passing.

“As the founder of Pampanga’s Best and the one who formulated the original Tocino, her contribution to the Philippine economy is immeasurable. Likewise, her influence on Filipino cuisine cannot be overstated. Our loss is heaven’s gain. Although we will miss her perpetually, her legacy lives on. Apung Lolet always said that the success of Pampanga’s Best has been because of Divine Providence. We continue to trust in God’s sovereign plan, and express our utmost gratitude for lending us His amazing gift: our Apung Lolet,” it added.

“Thank you, Apung Lolet! You lived a best life!”

May she rest in peace.


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