H&M: Fashion with a conscience for the future

H&m’s Spring 2021 collection, inspired by 1990s sporty minimalist style, uses Agraloop Biofibre™, a sustainable material derived from leftover food crop harvests. PHOTOGRAPH COURTESY OF H&M

Awareness, specifically in the nits and grits of the fashion and beauty industry, has always been the main drive of this column and, ideally, of every story teller out there, whatever their topic may be.

It is only appropriate to highlight brands that are making an impact in society and the environment through their efforts to produce items that make the world a better place to live in and instigate hope for the future generation.

H&M is a brand that highly invests in sustainability practices. For its Spring 2021 collection, it makes its stance clear by using an innovative material such as Agraloop Biofibre™.

Pioneered by materials science company Circular Systems, Agraloop Biofibre™ is an awardee of H&M Foundation’s 2018 Global Change Award for its use of leftover food crop harvests, specifically oilseed hemp waste, as a high-quality natural fiber.

Circular Systems co-founder and CEO Issac Nichelson stated that the recognition of Agraloop Biofibre™ “unlocks huge value for the textile and fashion industry.”

The sustainable material has already made its debut in the brand’s Conscious Exclusive A/W20 collection through opulent evening gowns for the ladies and luxe tuxedos for the men as well as accessories.

Agraloop Biofibre™ makes another appearance in the brand’s Spring 2021 collection in the form of single-breast blazers, sleeveless cropped hoodies, a slip dress with trendy ruching details and other silhouettes that bring the 1990s sporty minimalist era back in style.

Furthermore, its use of neutral colors makes for timeless and effortless ensembles that can be styled nonchalantly whether it’s for going out, staying in or attending casual gatherings once the pandemic is resolved.

Other sustainable materials found in the collection are undyed materials, organic cotton jersey, denim and poplin, as well as crisp, organic linen.

The latest collection is an addition to the brand’s 2030 goal — to produce products using 100-percent recycled or other sustainably sourced materials.

The H&M Spring 2021 collection was launched in the Philippines last 25 March. Currently, people can cop the collection in selected stores and online at hm.com.

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Credit belongs to : www.tribune.net.ph

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