After almost two years of canceled flights, travel bans, and closed borders, Klook is eager to make consumer travel meaningful and enjoyable anew with it new identity.
The leisure e-commerce platform recently launched “Your World Of Joy” to play on joyful moments at the core of travel.
“As we enter a new era of travel, this rebrand is our commitment to bring joy back to our customers who have missed the magic of traveling and be their go-to travel and leisure app at home or abroad,” said Eric Gnock Fah, chief operating officer and co-founder of Klook.
The company has shifted gears to focus on domestic travel with the best prices guaranteed for local theme parks, water parks and zoos. This includes new product offerings such as hotels, resorts, and F&B vouchers — completely bookable through the app.
Customers can experience Klook across three categories — play, stay and move. The latest offers include hotels and staycations, car rentals, attraction passes, and services, including Covid-19 testing and travel-related insurance — all designed and created for the convenience and enjoyment of modern travelers.
While domestic remains the brand's focus, cross-border travel is also on Klook's radar. With the reopening of different borders, outbound travel from the Philippines is slowly becoming a reality.
Kicking off the rebrand in the Philippines is Klook's very first hybrid event with a virtual and on-ground launch event on March 4. Key influencers, media partners, merchants, and brand partners basked in the celebration of Klook's rebrand and bright new future.
“We are hopeful that travel in the Philippines and across the world will return in full force soon. The rebrand is our commitment to inspire and enable more moments of joy, as we reimagine the way we travel in this new environment,” concluded Michelle Ho, general manager of Klook Philippines.
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