As Alopecia Awareness month comes to a close, WhenInManila.com would like to present a series of inspiring photos by Advocally featuring Alopecia Philippines. Alopecia is a hair loss condition that results in partial or complete baldness. It is an auto-immune condition that affects men, women and children all over the world. Since 2013, singer-songwriter and Alopecia Philippines Founder and President, Abby Asistio has been collaborating with different brands and groups to champion disease awareness in the country. And this 2021, their campaign, Flourish, has definitely lived up to its name.
Advocally, a new production house that supports Filipino artists and their respective advocacies launched the campaign with the first billboard dedicated solely to Alopecia Awareness. This is in collaboration with Happy Studios PH and DOOH. It features Shailini Velasco, one of the alopecia warriors that took part in this inspiring photoshoot that speaks of thriving amidst life’s challenges and difficulties, particularly alopecia and the pandemic. Check out the photos as well as this special behind-the-scenes video which talks about the campaign and what Alopecia Philippines is all about.
Advocally wrote on their Facebook page:
FLOURISH: Amidst Alopecia and the Pandemic
Advocally partnered with Alopecia Philippines for this year’s annual campaign in celebration of Alopecia Awareness month this September.
We believe it is possible to rise above our personal limitations and challenges, just as it is possible to still grow and thrive amidst the pandemic. We hope that you could join us in celebrating the ways in which we have flourished through the past couple of months by sharing these photos as well as your #FlourishStory.🌸 #APFlourish
The page also shared some photos from the campaign. Images were taken by JB de Leon and Happy Studios PH, makeup done by Carell Garcia, and styling and graphic design created by Julianne Tarroja Rohrer.
If you have Alopecia or would happen to know anyone with the hair loss condition, you may get in touch with the group through their Facebook or Instagram page @AlopeciaPhilippines.
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