LV plays to win with newest collection

Fashion isn’t just what meets the eye. It is also a continuous battle between creativity and the test of time. Whether pieces are designed for different seasons or as a result of an incident or event worldwide, fashion will always find a way to stay relevant.

With the Louis Vuitton 2021 Cruise Collection, artistic director of women’s collections Nicolas Ghesquière sees creative freedom playing with canvas and lines mingling between the Monogram flowers and four suits of a card deck in the Game On collection.


The collection is embodied by French actor and Louis Vuitton ambassador Léa Seydoux. She jumps into a fantasy illusion where clubs bloom, spades pierce, diamonds sparkle and the almighty heart reigns.

Game On plays its ace on the House’s most iconic pieces including leather goods, ready-to-wear, shoes and accessories.

Dauphine bag.

The brand monogram is interpreted in a different way on the Game On canvas — a black or white background with contrasting colors of bright blue and poppy red. A tiny heart replaces the house’s signature blossom.

Petite Malle.

Here, the Petite Malle and Vanity PM in black-and-white make for an eye-catching statement. The geometric Square bag in white leather with a golden chain ups the ante. The Dauphine, Speedy, Neverfull and Keepall in Game On Monogram are adorned with enlarged suits of cards, giant hearts and blossoms in vivid red, blue, pink and purple, paired with golden hardware.

Heart bag in Game On Monogram Canvas and natural cowhide leather.

A pair of Archlight trainers in white with leather trimmings sport a bright red heart, perfect to pair with the Paname bags duo. The queen of hearts, the Monogram Heart bag, stands true to its name as the first heart shaped bag. Raising the stakes, Capucines BB in white Taurillon leather and the Twist in white Epi leather complete this game of illusion.

photographs courtesy of louis vuitton

Paname set bags.

A royal flush, the collection expresses a particular art of living that keeps the trunk-making heritage alive. It’s the symbolism of a deck of cards, the traveller’s loyal companion, that encourages togetherness. Game On is a lighthearted adventure in which all of the House’s spheres of expertise play a role, driven by passionate craftsmanship, their winning hand.

Get the Game On collection in all Louis Vuitton stores worldwide including the Greenbelt 4 store.

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