Mondelēz teaches waster management with Miming and Friends

The first episode of the YouTube series talks about the importance of segregating waste at home, to ensure they don’t end up in the ocean. CONTRIBUTED PHOTO

Mondelēz International has renewed its partnership with advocacy group Save Philippine Seas (SPS) for educational materials on waste management. This year, the two have collaborated with Miming and Friends, an all-Filipino and homegrown YouTube channel focused on providing valuable lessons to kids through animation and songs.

The first episode of Miming and Friends supported by Mondelēz International was released on World Oceans Day on June 8 and is the first in a series of five. It talks about the importance of segregating waste at home, to ensure they don't end up in the ocean.

SPS serves as consultant and advisor to the Miming episodes on waste collection. Led by Anna Oposa, Executive Director and “Chief Mermaid,” SPS is an organization that aims to empower citizens towards environmental consciousness, leading to collective action and behavior change. In 2021, Mondelēz International and SPS released a series of infographics sharing the real reasons behind marine litter, entitled “There's Plenty of Plastics in the Sea; How did this Happen?”

Miming and Friends, led by Cat-Fish Miming, flying lizard Buboy, and Unicorn Anacorn, join the many friends they meet along the way in learning about the world.

Other video topics include values, how to count and sing, and the importance of caring for each other and the environment — all from the multilingual and multicultural perspective of the Filipino experience.

The channel is the creation of Miming and Fwends Animation Studios, formed by partners Ramon and Meryll del Prado from Dumaguete, Negros Oriental.

“The values we espouse through Miming and Friends very much align with the values of Mondelēz International and Save Philippine Seas. We are thrilled about this partnership as it fully synergizes with the greater goal of having responsible children as they grow up to become mindful adults,” the partners said in a statement.

“We are delighted to work with Mondelēz International and Miming and Friends for educational videos and songs about caring for our environment, particularly in helping shape waste collection habits early on among children,” added Oposa. “We support waste collection projects in communities, and we also know that early education plays an important role in empowering everyone to prevent marine litter.”

“On behalf of Mondelēz International, we would like to invite everyone to watch the first episode of our joint effort, and hope kids and adults alike learn from it,” Oposa ended.

The first episode of this partnership is now available on youtube.com/c/MimingandFriends/.