CELEBRITY stylist, events director and direct-selling maven, John Lozano. PHOTOGRAPH COURTESY OF NIXY
One might think that John Lozano has his glass full, but the celebrity stylist and events director is just getting started.
John first did fashion editorials for the now defunct Chalk Magazine. Though he tried other things, he admitted that he kept coming back to fashion styling.
“I’d get clients here and there, until eventually I embraced it,” he said.
John has dressed up some of the country’s top celebrities: Pops Fernandez, Lea Salonga, Gary Valenciano, Alden Richards, Sitti, Morissette Amon, Kiana Valenciano, Kim Molina and Katrina Velarde.
John also loves theater, recalling that his passion for events came from directing two editions of a popular annual event at the University of the Philippines Diliman, Live AIDS 22 and 24.
Some of the UP alumni who have been involved in Live AIDS include Laurenti Dyogi, Ned Legaspi, Wency Cornejo, RS Francisco, Tuesday Vargas and Ate Glow.
John formed his own events outfit, ManilaX, which, for the past three years, has been staging a music festival of the same name.
“The actual work of getting into events really came from the need,” John explained. “When you’re fresh out of college and struggling with a few styling jobs, you’re gonna need something to augment your income.”
John likes good, practical ideas. It is this nature that helped him put up NiXY, a direct-selling company with a simple business model — buy the products cheap and then sell them at a standard retail price.
“We have brands like BYS, Rosken, Deoproce, iFace brands, Artego, etc. The products we sell are effective because they go through a rigorous process of testing, getting approvals and securing permits,” John said.
Starting your online makeup and hair care store with NiXY brands (BYS, KISS New York, Wet Brush, Eva NYC, Artego Hair Professional) is easy and requires only a minimum amount, he pointed out.
“We created NiXY as honestly and as simply as possible, because we’re tired of seeing companies misleading people and promising them the world. True to our motto, at NiXY we believe in brighter days ahead,” John concluded.
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