New international grocery experience await shoppers

Filipino shoppers — especially those who often buy in bulk for their home needs — no longer need to join membership-only shopping centers to enjoy a wide selection of quality products. This is after Shopwise, through its renovated branch in Antipolo, unveils its updated look and assortment, highlighting a curated selection of imported goods and exclusive international brands.

Shopwise Antipolo unveils its updated look and assortment.

Recognized as one of the pioneers of the hypermarket format in the Philippines, Shopwise is popular for its supersized and bundled offerings, pegged at affordable price points for families.

Shopwise Antipolo, located in the commercial epicenter of Rizal province aims to delight customers from Mega Manila with world-class modern interiors and a high level customer service.

The grocery shopping center now features curatedimported goods and exclusive international brands.

“From our redesigned lighting fixtures, to our grocery aisles and what we put on our shelves, the goal in our rebranding was for Shopwise Antipolo to give the best of what modern retail has to offer. This really comes down to store experience,” shared Stanley Co, managing director of Robinsons Retail's Supermarket Segment, during the launch.

Housing an array of gourmet options and lifestyle products, the store offers finds for a diverse and discerning market — from professional chefs and foodies to homemakers looking for unique ingredients and excellent merchandise options. The assortment currently includes products source1d from all over the world, such as exclusive product lines from leading food retailers and producers Woolworths of Australia, Meadows, and No Brand.

“We believe that we have the opportunity to cater to an emerging market of consumers who value better quality and specialized service, as well as convenience. After all, we're doing it all under one roof,” Co added.

It also houses a bakery and a number of food chains suchas Project Pie and Krispy Kreme, among others.

True to its value proposition to serve a large breadth of customer needs, Shopwise also showcases a product range beyond food and grocery, such as appliances, home and kitchen essentials, bed and bath, and general merchandise.

Onboarded brands include high grade kitchen appliances and kitchenware makers Russell Hobbes, Oster and Tefal. There is dinnerware by Corelle, which combines elegant style with durable design, and notable home furnishings manufacturers Seville Classics and Lifetime. The store also has premium bedroom linen from Hudson Essex, Pur & Calm, and Madison Avenue, among others.

Moreover, Shopwise Antipolo houses Project Pie of the Shakey's Group, which was one of the pioneers of the 'build-your-own' pizza service. Diners can experiment and customize what goes on their meal as they choose from a multitude of ingredients that are freshly baked onto their pizza. Aside from this, the menu includes favorites like their famous chicken, pasta, and salads. Another crowd pleaser is Krispy Kreme, home of the original glazed doughnut.

“There's a lot in store for our shoppers. We maintained the best facets of the old Shopwise and introduced changes to evolve with our target consumer. We are excited to welcome them in this re-envisioned space, where, hopefully, they feel that they get to travel the world through shopping with us,” Co finally said.

Shopwise hopes to put up more international grocery shopping like this for every Filipino to experience throughout the country in the near future.