In the food and beverage industry, staying power, even through a pandemic, comes from reinvention and innovation. Here are two examples:
Leap of faith
Life wasn’t always remarkable for nightlife impresario GP Reyes. Before becoming one of the country’s most recognized entrepreneurs, he first made the conscious decision to give up the privileges he was born into and design a bigger life for himself.
Reyes landed a good job in Sari Sari Group of Companies after a few years in the Advertising industry. This allowed him to grow even more creatively and pick the brains of the top entrepreneurs. Here, he also gained more motivation and perseverance as he watched other people have the luxurious life that he didn’t.
PHOTOGRAPh COURTESY OF CHEF MYKE ‘TATUNG’ SARTHOU
NIGHTLIFE impresario GP Reyes.
Though, after seven years of being an employee, he took another leap of faith, “I established GPR Advertising, Events and Public Relations. Projects started to come in droves and things started to look up. We hold ourselves responsible during this time for some of the most legendary and successful campaigns in the advertising and events industry.”
Today, he owns some of the biggest bars in Manila, including Xylo Nightclub, The Island at the Palace and Draft Gastropub, his idea of combining luxury and the nightlife led him to make the call for a brave decision.
PHOTOGRAPh COURTESY OF
dona elena olive oil
SOMETHING new to love about Doña Elena Olive Oil packaging.
The entrepreneur relates his success via The Macallan Conversations, a series of videos that embody the single malt Scotch whisky’s Make the Call philosophy. Reyes joins other driven individuals across Asia as they pursue a life of excellence. This passion for perfection reflects the brand’s dedication to creating the finest single malt known for its outstanding quality and distinctive character.
Watch how Reyes made the call for something greater at bit.ly/themacallanconversations.
New look, same good stuff
Celebrated for its perfected combination of premium-quality olives directly sourced and harvested from the farms of Andalucia in Spain, Doña Elena Olive Oil has been dominating the market for a full decade now.
A popular healthy choice in preparing home-cooked, restaurant-quality meals, Doña Elena Olive Oil comes dressed up in new packaging designed by a renowned French designer. The result is a strengthened brand identity that is at the same time recognizable to patrons and accommodating to first-time users.
The new packaging includes two significant, fine engravings on the bottle that are exclusively Doña Elena: the Doña Elena insignia near the top, and the olive fruit near the base. Another detail that customers enjoy is the usage recommendation per variant that is printed on the label, making it easier to choose the right olive oil for your cooking needs.
Each bottle contains 80 percent monounsaturated oleic acids, which is proven to regulate insulin and support weight management according to research. The heart-friendly fat is also known for supporting the health of the heart and enhancing brain function. These two organs could be hit by COVID-19, studies say.
Doña Elena Olive Oil comes loaded with high levels of antioxidants like polyphenols and is packed with vitamins E, K, and A that helps lower bad cholesterols.
Doña Elena Olive Oil is available in all groceries, supermarkets and online at www.AceMarket.ph.
Credit belongs to : www.tribune.net.ph