The laid-back hoodie and shorts pair. / Photographs Courtesy of Louiee Kwong
The lockdowns have inevitably slowed down, even more so, the lives of everyone. The stay-at-home strict restrictions have rendered most into an increasingly relaxed tempo. But for Louiee Kwong, who has always loved fashion, it was the ideal moment to unveil his latest gut-feel inspired project: Paresseux Studios.
The word “paresseux,” which means “lazy” in French, implies a free and easy frame of mind that definitely reflects in their signature loungewear ensembles. With the assistance of supportive friends residing in Paris, France, the taglines and other phrases have been translated to French for a grammatically-correct authenticity.
Although several businessmen believe the day after Christmas is the worst time to open a business — for numerous reasons, seemingly one better than the other — Kwong defied the odds and unveiled his first collection on 26 December 2020. And surprise — its very first offer of sweaters and shorts was sold out immediately after the new year!
Paresseux Studios head Louiee Kwong.
“Since luxe athleisure pieces were fairly new to the Philippine market, I wanted to be one of the first to offer them,” Kwong, a Multimedia Arts graduate from the De La Salle-College of Saint Benilde said.
Not content unless he pushes boundaries, he knew he needed to go further. “What made me put up a retail business was the lack of local stores that cater to gentlemen’s fashion,” he said.
KWONG at work.
“Don’t get me wrong, Paresseux is gender-neutral. All our sets are unisex. But I want to fill the huge vacuum in the men’s fashion category especially in the Philippines, where most online stores are exclusive to selling ladies’ RTW pieces,” he continued.
Kwong has solely focused on co-ords — shirts and shorts, pullovers and shorts, plus hoodies and shorts, all paired for ease in planning out a wardrobe. Amid the pandemic, Paresseux Studios offers reusable masks, all designed to suit your OOTD.
Loyal patrons can be found with the social media hashtag #ClubParesseux, flaunting the ‘80s and ‘90s exclusive country club mood, coupled with a distinctive athletic touch, which all stunningly comes together in an off-duty model vibe.
THE Paresseux Studios shirt and shorts set. / Photographs Courtesy of Louiee Kwong
Despite some supplier issues due to protocols in these challenging times, Kwong ensured the safety and health of all parties involved in the creation of the products. And ultimately, “Quality should always be on point!” he exclaimed.
Paresseux Studios has also launched a gender-neutral cosmetic line named Peau. par le club paresseux.
This chic kit contains a lip and cheek serum infused with castor, sunflower and grapeseed oils, plus vitamin E. Non-sticky with a natural flush, one universal shade solves all problems. Meanwhile, the eyebrow pomade is composed of castor and argan oils, shea butter and vitamin E, with a clear matte finish which holds brows in place.
A STYLISH take on the brand’s shirt.
Aside from these clothing and beauty ventures, Kwong currently works as a social media manager and digital marketing manager for several brands.
Asked for advice on aspiring designers, the young entrepreneur had a few words: “Go for it. Take the risk! The trial and error process will help you grow and you will learn a lot from it.”
Credit belongs to : www.tribune.net.ph