Don Papa Rum has unveiled its latest global lifestyle cocktail campaign, celebrating glamorous, louche nights and the sparkling glow of a season filled with joyous abandon and anticipation.
'Manila Disco' is the latest installment in the 'Seasons of Sugarlandia' photo and cocktail series. Last Spring, the brand shot at the famous Dawnridge House in Beverly Hills while Summer saw them move to The Standard in the heat of Miami Beach. This 2022, 'Manila Disco' is taking inspiration from the decadent modern playground of dance and drinks amidst a glimmering oasis that is Manila's answer to Studio 54 — the wildly eccentric and gritty Coco Banana nightclub.
The 'Manila Disco' series of pictures, which was a hit among Don Papa's Facebook and Instagram followers, was shot by acclaimed Philippine-based photographer Shaira Luna.
The campaign debuts four new Don Papa cocktails, created by Aaron Goodall, the brand's Manila-based Cocktail Maestro.
First is Coco Sour – a refreshingly tart and tropical start to the night at Manila Disco. The Coco Sour pairs the rich notes of Don Papa Rum with the spiced pimento dram, bright notes of grapefruit juice and lemon, and adds a tropical twist with a coconut syrup.
Then there's Manila Kiss, a bright and floral twist on the classic Cosmopolitan.
It is made with Don Papa Rum, Dragon fruit syrup, lemon juice, and rose lemonade, layered gently to create a gradient for this bright pink number.
Third is Chocolate Wonderland, a layered, richly complex punch, packed full of flavors from the East and West using rum, red wine, cognac, cacao, dried apricots, star anise, and salt and pepper, all infused overnight to create a holiday-inspired cocktail.
Finally, there's Malate Martini, Don Papa's twist on the now iconic Pornstar Martini. Replacing the traditional vanilla vodka with Don Papa Rum, along with pineapple juice, passionfruit syrup, lemon juice, and egg white, this cocktail bridges the world of the classic Piña Colada with the Pornstar Martini. Served in a large coupe, and topped with a splash of Prosecco, this cocktail is the hero serve of the Manila Disco.
Be transported into the disco era and enjoy these delectable cocktails at Run Rabbit Run (4991 P. Guanzon Street, Makati City) until March 31.
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