PHOTOGRAPH COURTESY OF GRAB PH
The coronavirus pandemic has undeniably altered people’s everyday habits, with marked changes being observed even in food consumption.
Over the last year, food delivery has seen a remarkable spike among Filipinos, seeing a growth of 61 percent, with many now relying on such a method to have easier access to their meals amid working from home.
To delve deeper on this matter, Grab released its Food Trends Report in collaboration with NielsenIQ. It shows the growth in food delivery sales, as well as provides insights into the eating and ordering habits of Filipinos.
Here are 11 insights from the report:
1. Cooking at home and food delivery orders went up during the pandemic and there is a 72-percent increase on self pick-up orders.
2. Thirty-four percent of meals eaten in the Philippines are either via take away, delivery or dining in. Three in 10 of all non-home cooked meals in the Philippines are via food delivery.
3. More businesses decided to give GrabFood a shot, with the number of monthly active food and beverage merchants (F&B) increasing by 60 percent.
4. F&B businesses continue to rise. Merchants that joined food delivery platforms in 2020 reported a 61-percent growth in total sales even with dine-in restrictions.
5. Families with children are the main consumers of food delivery services with 65 percent of them belonging to the 25- to 44-year-old bracket.
6. Reasons why Filipinos order via food delivery are (1) to satisfy their cravings for food they can’t cook; (2) no time to cook; and (3) no need to worry about traffic or parking.
7. Pizza, cakes and pasta are some of the favorite meals that consumers are not able to cook at home. Pizza was searched six million times on GrabFood in 2020.
8. Most orders were made for dinner, lunch and meryenda.
9. Cake orders grew by 2.6 times in 2020 compared to 2019.
10. The year 2020 saw Filipinos spending more on breakfast with a 35-percent increase in basket size for this part of the day.
11. In 2020, the average Filipino consumer on GrabFood tried approximately two to three different restaurants in a month with variety of food and value for money as the main considerations.
The full report is available on assets.grab.com/wp-content/uploads/media/food-trends/Grab%20NEXT%20-%20The%20Philippines%20Food%20Trends%20Report%202021.pdf.
Credit belongs to : www.tribune.net.ph