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Security Bank taps Lazada for retail banking

Security Bank Corporation, one of the country’s leading universal banks, has forged a partnership with eCommerce platform Lazada Philippines to offer its retail banking products to online shoppers.

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Security Bank and Lazada Philippines formalize partnership with the opening of the Bank’s LazMall Flagship Store. Pictured (from left to right): Rahul Rasal, EVP and Retail Banking Segment Head, Security Bank; Sanjiv Vohra, President and CEO, Security Bank; Carlos Barrera, CEO, Lazada Philippines; and Sheryll Nito, Commercial Director, Lazada Philippines.

Through the Security Bank LazMall Flagship Store, Lazada users can browse and check out Security Bank’s Auto Loan, Home Loan, Credit Cards, and Deposit products conveniently through the platform.

Customers will then receive detailed instructions from Security Bank via email and SMS to proceed with their application and can also enjoy exclusive perks and rewards for availing of these products via the online store.

“We’re excited to launch this partnership with Lazada to reach more customers and provide them with innovative and convenient banking solutions,” said Security Bank Executive Vice President and Retail Banking Segment Head Rahul Rasal.

He added that “through the Security Bank LazMall Flagship Store, we hope to make our products more accessible and appealing to the growing online market, especially the younger and tech-savvy segments.”

The partnership will enable Security Bank to cater to a growing online customer base, without compromising quality or performance.

“At Lazada we are dedicated to building a trusted and engaging ecosystem to deliver the best online shopping experience for Filipinos,” said Lazada Philippines Commercial Director Sheryll Nito.

She noted that “Security Bank is one of our valued financial partners and as we welcome them to LazMall, we look forward to giving more consumers access to quality retail banking products.”

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