Shop to fly

PAL Miles and SMAC partner to elevate customer’s travel and shopping experiences

Philippine Airlines Mabuhay Miles (PAL) and SM Advantage Card (SMAC), two of the country’s long-running customer loyalty programs, recently launched “Shop to Fly, Fly to Shop” during an exclusive media launch at the C Lounge, Conrad Manila in Pasay City last month.

As the homegrown airlines celebrate its 81st anniversary, continuing to fly forward and strategically introduce innovations designed to elevate its customer’s experience, its enduring frequent flyer program, Mabuhay Miles announces a partnership with SMAC that intends to make traveling and shopping extra rewarding.

The partnership intends to innovate an exciting lifestyle campaign that expands the ways to earn and enjoy Mabuhay Miles and SMAC points. Now, PAL’s frequent flyers can convert their Mabuhay Miles to SMAC points and SM loyal shoppers can convert their SMAC points to Mabuhay Miles.

With the “Shop to Fly, Fly to Shop” campaign, every 500 Mabuhay Miles Points can be converted to 50 SMAC Points, while every 250 SMAC Points can be converted to 500 Mabuhay Miles Points, SMAC Points to Mabuhay Miles and Mabuhay Miles to SMAC Points. To convert, visit and This campaign offers loyal customers the best of both worlds.

During the peak of the pandemic in the country, both companies had breakthroughs struggling to survive the pandemic. It was reported last year that PAL removed 2,300 jobs, or 30 percent of its workforce, to lower costs given the pandemic-induced slowdown. While billions in mall developers’ market value and retailers’ revenue had been wiped out, vacancy rates were high as shoppers were forced to stay at home to prevent getting infected by the virus.

Digital Advantage Corp. chief operating officer Kevin Hartigan Co says “We are very pleased with this partnership to further ignite Filipinos’ passion for traveling and shopping at a very crucial time, as we help push the country toward full economic recovery. This initiative promotes further engagement and customer delight to both SM Shoppers and PAL Flyers.”

PAL president and chief operating officer Stanley Ng says, “We continue to find ways for earning Miles to be part of everyday life. Our partnership with SMAC is key to achieving this goal. We are delighted to co-create this innovative offering with SMAC and offer greater value to both our customers.”

Today, there are almost five million Mabuhay Miles members enjoying flight and lifestyle benefits. Mabuhay Miles also has partnerships with banks, hotels, cruises, and travel agencies, and continues to expand its partnerships with lifestyle brands. Meanwhile, SMAC maintains almost six million members and a wide network of over 4,000 stores nationwide.

As more international borders and shopping malls reopen along with the easing of local travel restrictions, imagine the shopping and destinations you can go to with PAL Mabuhay Miles and SMAC points, right?

The “Shop to Fly, Fly to Shop” campaign is part of Philippine Airlines’ 81st-anniversary offerings and its commitment to leveraging creativity and innovation in continuously delivering delight to customers and serving as the country’s flag carrier. SMAC continues to evolve and elevate its member benefits and privileges as a way of thanking and rewarding its most loyal customers.—Diann Calucin

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