Filipinos can look forward to brighter and warmer days with Don Papa Rum. / Photograph courtesy of Don Papa Rum
To open a most vibrant launch of Don Papa Rum’s latest global campaign, 2012 Palanca Award Winner Anca Bautista recited her original poem aptly titled “The Sweetest Spell of Spring.”
At the close of cold, trapped winter, open wide the door,
Greet the brilliant promise of a day with much in store.
The golden rays of sunshine, spilling languid and alight;
A fine, romantic picnic to last from noon to night;
Bewitching strains of music, bright whimsy in the air,
A spread of cool elixirs poured out for friends to share;
Laughter from the gardens, games across the lawns,
The dreamy scent of flowers as the veil of dusk is drawn.
And now, you dreamers, waken; come drink, and dance, and sing!
The dream you have been dreaming is the sweetest spell of Spring.
Don Papa Rum, Philippines’ premium single island rum, celebrates the festive and hopeful season of spring with “A Sweet Sugarlandia Spring” that depicts a dreamy rebirth, with a sprinkle of curiosity and wonder, alongside a touch of romance with four new delicious Don Papa cocktails, created by Tomas de los Reyes, the brand’s Los Angeles-based US brand ambassador.
While spring is not a familiar experience for Filipinos, Don Papa feels that the message it embodies is a message that can resonate with all of us: a message of hope and of looking forward to a fresh start in the coming days. Filipinos are ready to look forward to the brighter and warmer days, and Don Papa Rum is ready to get that started.
Don Papa created a feel of this bright hope using whimsical, languid scenes set in the grounds and wildly stylish rooms of Dawnridge House, the legendary Beverly Hills home last seen on Netflix’s 2020 hit show Ratched. This is a place where romantic picnics last from noon to night; where cocktails are sipped on terraces bathed in the golden rays of evening sunshine, and where intimate groups of friends revel in laughter and being together once again.
Bringing these scenes to life was renowned photographer Steve Tirona, whose works have been exhibited across the world from Japan, Malaysia, Australia, The Netherlands, USA and has a permanent collection exhibited at The Singapore Art Museum.
photographs courtesy of don papa rum
Don Papa Rum celebrates the festive and hopeful season of spring with ‘A Sweet Sugarlandia Spring.’
Adding to the flavor of these scenes are the two new sweetly decadent Don Papa cocktails: Avalon Awakens — a velvety smooth drink inspired by the Don’s travels on the cool Pacific coast, and Botanica Obscura — a floral elixir to truly celebrate that spring is upon us and brighter days await.
The ‘Sweet Sugarlandia in Spring’ photo series, shot by Steve Tirona and produced by Hyperion LA, can be seen on Don Papa’s Facebook and Instagram. This is the first of several events in their year-long Seasons of Sugarlandia global campaign.
In a cocktail shaker, add Don Papa Rum, guava nectar, pandan simple syrup, lime juice, peychauds bitter and ice. Shake and strain into a rocks glass over ice. Top with ginger ale and garnish with a lime wheel.
In a cocktail shaker, add Don Papa Rum, lemon juice, hibiscus syrup and mole bitters. Add ice and shake. Strain into a cocktail glass. Garnish with an edible flower.
In a cocktail shaker, add Don Papa Rum, pineapple juice, lime juice, velvet falernum, Ube syrup and fill with ice. Shake and strain into highball glass over ice. Garnish with a Pineapple wedge and straw.
In a cocktail shaker, add Don Papa Rum, sake, lime juice, simple syrup and ice. Shake and strain into a cocktail glass with half a cup of ice. Spear and garnish with the remaining melon sphere.
Credit belongs to : www.tribune.net.ph