TV5 Launches ‘Iba sa 5’ Station ID

PHOTOGRAPHS COURTESY OF TV5 ALEX Gonzaga (above) and Raffy Tulfo (left) join the fun in TV 5’s latest station ID.

At a time when Philippine media continues to be impacted by the economic shock of the pandemic or forced to shut down, TV5 carried on and redefined television dynamics by opening their doors to talents and creatives from different networks and giving them a new home.

“Iba sa 5,” TV5’s station ID, which was launched during the weekend, shows its leading position in the industry as it presented a stellar list of big-name celebrities and influential personalities who are now thriving on the channel.

Among those seen in the video are Maja Salvador, Noel Comia Jr., Empoy Marquez, Billy Crawford, Matteo Guidicelli, Maine Mendoza, Paolo Ballesteros, Cristine Reyes, Herbert Bautista, McCoy de Leon, Randy Santiago, K Brosas, Rey Valera, Alex Gonzaga, Xian Lim, Yassi Pressman, John Estrada, Ellen Adarna, Jay-R, Luchi

Cruz-Valdes, Cheryl Cosim, Gretchen Ho, Marga Vargas, Paolo Bediones and Raffy Tulfo.

They, and many more, have all come together to produce quality entertainment that brings joy to the viewers.

The station ID features a catchy jingle composed by Jeff Arcilla, the man behind “Apat na Buwang Pasko” and the original singer of the World Youth Day Song, “Tell the World of His Love.”

Something different

The new line, “Iba sa 5,” doesn’t just mean offering something different, but something for different kinds of people. The ad agency, Grey Philippines, spent months collaborating with TV5 executives to develop a reinvigorated campaign that conveys the channel’s new thrust.

CAST of ‘Niña Niño.’

Dino Laurena, chief operating officer of Media5, explains, “The concept behind it is to showcase the wide range of programs and genres that TV5 now provides the Filipino audience. Since TV5’s transition back to entertainment, it has now become a one-stop channel for all types of content — dramas, game shows, talent shows, variety, movies, series, news, and sports. Viewers can just tune in to TV5 and find all these there.”

MAINE Mendoza

TV5 caters to audiences of all demographics. Those who always want to be in the know can get their first dose of the day’s news from Frontline sa Umaga, then be the first to get the information they need from the earliest primetime news program, Frontline Pilipinas.

Because Pinoys are known for their love of both music and comedy, they can sing and laugh in equal measure, with the videoke kantawanan ng bansa, Sing Galing. And for feel-good vibes and maximum kilig, there are lighthearted dramas from here and abroad.

Open call

Laurena encapsulates the channel’s campaign: “Iba-iba ang mapapanood mo dito. Iba-ibang viewers ang mag-e-enjoy dito.

Iba-iba rin ang mga artista at content creator na makikita mo dito.”

Emphasizing the network’s open call for other artists and production houses to come and create magic with TV5, he reiterated, “We have said this before — our doors are open to those who want to work with us. Our collaborations with great artists and creative minds in the industry allow us to offer something fresh, new, and unexpected. That is what makes us truly IBA.”

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