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WATCH: Sarah Geronimo, Matteo Guidicelli slay runway show together

MANILA, Philippines — Celebrity couple Sarah Geronimo and Matteo Guidicelli culminated the August Buwan ng Wika yesterday and ushered in the September fashion month by modeling pieces from the new fall-winter 2023 collection of international fashion brand Uniqlo.

The catwalk show was held at the brand’s installation in SM Aura Atrium, featuring an exhibition of the new collaboration collections with French designer Ines de la Fressange, British designer JW Anderson and a new book and collection of UT shirts in partnership with American artist and designer Kaws – all of which will dropped in the brand’s Philippine stores from this month to October.

Apart from the Japanese retailer, here are some other collections to look forward to this fashion month:

New Guess Originals collection takes one to laidback California

Echoing the essence of the collection, the campaign features friends chilling out and relaxing in their backyard, enjoying the California sunshine.


Guess Originals introduces their new summer collection. Boasting lighter fabrics in shades of cream, indigo, and muted orange. As an ode to Southern California, the campaign taps into the ease of summertime, offering vintage-inspired t-shirts and mesh tops that can be thrown on effortlessly, alongside playful beach accessories.

As with every season for Guess Originals, denim remains a key focus, with the Carpenter serving as the brand’s staple piece. For this season, the iconic style can be found in lighter washes, alongside the new carpenter shorts, bootcut silhouettes, denim dresses, bustiers, western skirts and more.

Echoing the essence of the collection, the campaign features friends chilling out and relaxing in their backyard, enjoying the California sunshine. Highlighting the brand’s innovative core styles of premium prints, colors, and fabrics.

Grab your laidback essentials at guess.com.ph. The pieces are also available at the following Guess retail stores in the Philippines: Alabang Town Center, Ayala Center Cebu, Festival Mall, Glorietta, KCC Zamboanga, Robinsons Place Manila, Robinsons Tacloban, SM City Cebu, SM City Clark, SM City Iloilo, SM City Tuguegarao, SM Lanang Premier, SM Mall of Asia, SM Megamall, SM Seaside Cebu and Trinoma.

Love, Bonito celebrates 13 years with iconic styles

Love, Bonito celebrates its 13th anniversary by spotlighting 13 iconic styles that have shaped the brand to its current stature. In true birthday fashion, the brand anchors its Best of the Best collection with a vivid magenta color to represent the fearless and passionate women within its community. This month, customers can meet and greet the Best of the Best collection and enjoy a month-long celebration of LBCommunity perks.

From fan-favorite tops and bottoms, to one-piece statements, the collection features bold colors like magenta and butternut for customers to showcase their creative flair, and interpret their own distinct personalities. Moreover, these styles have been donned by women, whose stories are intrinsic to the brand’s history. These ladies include first clothing supplier, Xiao Yi, who took a chance on Love, Bonito (even before the label rebranded in 2010), their first catalogue model Jasmine, and more who share their heartfelt journeys alongside the brand’s growth.

Celebrate the brand’s birthday with its 13 iconic styles and a photoshoot. Book any package at ATOMM Studios Alabang until September 3 and try-on the Best of the Best Collection for free.

“It’s surreal looking back at our archives, and celebrating the pieces that are so well-loved by our community! Just like an intricately woven fabric, our bestsellers are the perfect intersection between art and science,” shared Tingzhi Liu, Vice President of Design and Development.

“Leveraging on detailed insights from over 10 years of data, 100 design attributes, and valuable feedback from our community, we’ve truly co-created these icons for the everyday Asian woman.”

Levi's re-engineers denim with New Performance Cool Collection

Good old denim gets a cool revamp with Levi’s Performance Cool collection—and it’s the best way to wear denim in a tropical climate. Featuring lightweight, breathable denim engineering, each piece in the Performance Cool line is designed to unlock refreshing and sharp looks without sacrificing movement and comfort.

A classic staple, blue denim brings style that knows no season or occasion. The Levi's Performance Cool collection continues to be functional and wearable, with lightweight and breathable fabrics that are soft and comfortable. The collection offers a wide range of denim pieces, including jeans, denim skirts, denim vests, work shirts, and T-shirts. Light-wash denim brings a fresh and comfortable summer look, while dark denim lends timeless ease to any ensemble.

In the men’s collection, the simple khaki work shirt matches with jeans for a youthful look. The denim vest, camo sweater, and lake-blue short sleeve T-shirt provide a richer layering option, gorpcore-style. Pants are available in Levi's classic 502 and 512 slim fits, and Levi's 405 standard shorts, to suit both outdoor and urban lifestyles.

The light denim shirts in the women’s collection are suitable for tropical heat while being reliable layering partners for when the temperature gets a little cooler. They can be paired with The Perfect Tee in white or sky blue, or a camo shirt for a pop of color and vibrance. The boxy cut is complemented by a shorter design to create flattering proportions on any Filipino body type. The Levi's Baggy Dad pants and indigo denim skirts round up the collection for denim lovers.

For functional, cooling, and high-performance everyday wear, check out Levi’s Performance Cool collection, now available at Levi’s stores nationwide and on levi.com.ph.

COS returns to New York Fashion Week

COS announces its return to New York Fashion Week this September with the launch of its Autumn Winter 2023 campaign. Following its debut show in September 2022, the London-based fashion brand will present its AW23 collection as part of the Council of Fashion Designers of America’s official schedule, engaging with communities at the forefront of fashion, art, music, and design.

Campaign imagery featuring singer-songwriter Kelela alongside actor Will Poulter offers an insight into the coming season. Paying homage to its design roots, COS showcases a fresh approach to understated luxury with a collection focused on uncompromising craftsmanship, fine details, and tailoring.

CFDA CEO Steven Kolb comments in a statement, “New York Fashion Week continues to be an important stage for global brands to make their mark. The CFDA is delighted to welcome COS back to the official NYFW schedule this September." The show will take place on September 12 at 7 p.m. EDT and will be streamed live on cos.com. — Video by Deni Bernardo, editing by Anj Andaya

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Credit belongs to : www.philstar.com

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