Wearing culture in modern times

ONE of the statement shirts by Team Manila. PHOTOGRAPH COURTESY OF IG/ TEAM MANILA

For a long time, traditional Filipino clothing only saw the light of day at least once every year, on formal occasions like weddings and state occasions — sometimes, not at all. With enlightened minds promoting Pinoy pride and the go local and buy local movements accelerating in recent years, one might say our culture is finally being given the respect it deserves.

Proof of this is how the biggest homegrown brands are infusing traditional touches into its products. As a result, younger generations are wearing it stylishly without stripping culture of its meaning.

Local designers reimagining Filipiniana textiles and shapes, as well as government bodies and private organizations supporting regional arts, crafts and enterprises, have succeeded in making Pinoy style desirable.

Miss World Philippines 2019 Michelle Dee wearing the terno bolero with a denim minidress.


From brands like Filip+Inna, Tygie, Nuevo Ystilo and Kaayo.ph, to events like Ternocon and the ABS-CBN Ball, Filipiniana is well and truly reborn.

Keeping it affordable is Bench, one of the well-known brands in the country that carries a line of modernized traditional clothing aside from its Generation Z-centric styles. Its barong and camisa pieces take the Barong Tagalog and camisa de chino to the modern era.

From the start, the brand Team Manila has highlighted the Filipino culture in the form of statement T-shirts.

Of course, there is Kultura — everyone’s go-to store for all things Filipino, whether it’s clothes, accessories, home decor, snacks and many more.

With these brands taking up the cause for promoting local, the time for Filipinianas to be embraced as wearing everyday pride has finally arrived.

ANOTHER version of the terno now worn with a tube top paired with denim jeans.

Credit belongs to : www.tribune.net.ph

Check Also

Creations for love of country

FRANCIS Libiran A “union of artisanal craftsmanship and indigenous materials creating spectacular masterpieces which can …

error: Content is protected !!