Well-being meets togetherness at ‘My Novotel Family for All’

MANILA, Philippines — For nearly six decades, Novotel has shaped modern hospitality around comfort, well-being, and meaningful human connection. Today, the brand introduces a renewed direction through “Longevity Everyday,” a philosophy that reframes longevity not as a distant goal, but as something lived daily through simple, intentional habits.

Anchored on four pillars—Eat, Sleep, Move and Meet—the global campaign highlights how everyday rituals can support a more balanced and fulfilling life. It emphasizes restorative sleep, mindful dining, purposeful movement and the value of social connection as essential components of well-being.

Bringing this vision to the local market, Novotel Manila Araneta City launches My Novotel Family For ALL, a heartfelt campaign that expands the definition of family to include not only traditional households, but also friends, chosen families, couples and even pets. The initiative reflects how modern relationships have evolved, placing emphasis on togetherness, inclusion and shared experiences.

The campaign translates Novotel’s global philosophy into a more personal expression for Filipino guests. While Eat, Sleep and Move focus on physical wellness, the Meet pillar highlights emotional well-being—underscoring that connection, community and belonging are vital to a meaningful life.

“Through this campaign, we are bringing our Longevity Everyday ethos into sharper focus—not just as hospitality messaging, but as a reflection of how families today live, connect and celebrate,” said Erwin Dona III, cluster director of marketing and communications.

“Family has become more inclusive—extending to fur parents, chosen families, lifelong friends and the emotional anchors in our lives.”

He added that the initiative positions Novotel as a contemporary, family-centric destination that curates meaningful stays and gatherings while celebrating Filipino values of warmth and togetherness.

To launch the campaign, Novotel Manila Araneta City hosted a two-day immersive event featuring wellness and lifestyle experiences. Guests participated in curated activities from InBalance Wellness and Surge Fitness + Lifestyle, interactive moments at Art in Island, and wellness sessions led by partners across health, fitness and lifestyle brands.

Pet-focused activities were also included, with Dr. Cissy Ramos of Zippet Animal Center leading a session on pet first aid and emergency response—highlighting the brand’s inclusive approach to family, including fur parents.

The celebration extended into a Sunday Community Fun Run in partnership with aRUNeta Run Club, RWP Kyusi and Araneta City, alongside interactive booths and activations from various lifestyle, wellness and food brands.

Belong together: Elevated stays for every family

The campaign introduces curated stay experiences designed to reflect different types of families and lifestyles.

The Family Time Elevated package offers an Executive Room stay with breakfast for two adults and two children, Kids Club access and Premier Lounge privileges—ideal for family city escapes.

For shared city exploration, the Explore the City package includes hotel accommodations paired with experiences such as Art in Island, Gateway Cinema access and gelato treats. For younger guests, the Little Explorers Staycation transforms suites into themed spaces with teepee setups, kiddie amenities and Kids Club activities.

For intimate gatherings, Reunions at The 25th offers access to the Presidential Suite for private dining and celebrations.

Savor together: Dining as connection

At Food Exchange Manila, dining is reimagined as a shared experience. The Your Age, Your Discount birthday offer and Milestone Exchange packages turn celebrations into personalized buffet experiences.

Weekend programming such as the Weekend Family Feast brings together food, kids’ activities, and group dining moments designed for families to reconnect.

Reconnect and play: Wellness across generations

Wellness experiences under the campaign reflect Novotel’s Longevity Everyday philosophy.

Couples can enjoy the Romantic Interlude Wellness Escape for Two at In Balance Spa, while children can experience the Little Relaxers Spa Day, designed for ages three to 10.

The Kids Club further expands wellness through yoga, arts and crafts, cupcake decorating and movement-based activities that encourage creativity and healthy play.

Celebrate together: Life’s milestones

Novotel Manila Araneta City also introduces celebration packages for milestones of all kinds. The Blossom & Bloom Debut Package and Memorable Milestones Celebration Package offer curated venues, dining and event services designed for intimate yet elevated gatherings.

At its heart, My Novotel Family For ALL extends Novotel’s Longevity Everyday philosophy into lived experience—reminding guests that well-being is not only shaped by rest, food, or movement, but also by the relationships we nurture and the moments we share.

Novotel Manila Araneta City invites guests to rediscover what it means to belong, celebrate, and live well—every day.

For inquiries and full offerings, visit novotelmanilaaranetacity.com.

Editor’s Note: This press release from Novotel is published by the Advertising Content Team that is independent from our Editorial Newsroom.