Wine classic boasts of new look

Drinking it never goes out of style so if anyone haven't experienced the joys of enjoying wine yet, it's never too late to try it. There's no need to be intimidated, too — trying wine doesn't mean having to shell out a lot of money for a quality bottle.

Jacob’s Creek wine ambassador Billy Brigham

Jacob’s Creek wine ambassador Billy Brigham

This is one of the guiding principles behind Jacob's Creek, an Australian brand that offers premium yet affordable wines.With over 8,800 awards and over 170 years of heritage, Jacob's Creek is so popular that a million glasses of wines are enjoyed all around the world every day.

Jacob's Creek Wine Ambassador Billy Brigham introduced Jacob's Creek Classic in a virtual media conference saying, “Being an Australian and coming from Australia, I've grown up with Jacob's Creek as a brand and I remember my parents would have a bottle. It's part of the culture of Australia, people grew up with it. People know the Jacob's Creek name,” he added.

Jacob's Creek Classic stretches across a wide variety of red and white wines, including Cabernet Sauvignon, Shiraz Cabernet, Merlot, Chardonnay, and Riesling, just to name a few. These wines come from a wide selection of popular varieties and blends source1d from some of Australia's premium grape-growing regions.

“Knowing that Jacob's Creek is the number one Australian wine brand on the planet could be intimidating but the accessibility of this product when it comes to the price point is also what drives us. We're able to deliver quality product that is not intimidating. It comes from a price where you can share it to others and not be embarrassed to bring it in front of them,” said Tony Atayde, Pernod Ricard Head of Marketing, its local distributor.

New look

Jacob's Creek is also launching a new look for their wine bottles, with a bold, modern curved label harkening to the shape of the water from the namesake creek, as well as the shape of the wine swirling in the glass.

Jacob’s Creek launches a new look for its wine bottles.

Jacob’s Creek launches a new look for its wine bottles.

“With the refreshed look of Jacob's Creek Classic here in the Philippines, we're looking to capture a brand-new crowd of wine drinkers and show them that you can have premium bottles that's worth sharing with friends and loved ones without breaking the bank. We're confident that Jacob's Creek Classic will be many Filipinos' new favorite wine,” said Jacob's Creek Brand Executive Kurt Ducusin.

Brigham also added, “The pack has not really changed for many decades and this is probably the biggest changes we're going to see and I think it's going to stick because it is so prominent and just a wonderful pack design. I think transitioning into this new bottle — there's a distinctive difference to what we've been used to.

This new look to me modernizes the brand. It really brings in a new element and a new way of thinking.”The Jacob's Creek Classic line is available in leading supermarkets and e-commerce sites.

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