Youthful Touch in “Buy Local” Campaign

Half-moon rattan bag.

A love for fashion and a desire to support local artisans have led 17-year-old Amanda “Callie” Ahmee to mount her pandemic-borne enterprise, Cal the Brand

(@CalTheBrand). It is an online platform catering to young buyers looking for unique pieces that Callie herself curated.

PHOTOGRAPHS COURTESY OF IG/CALTHEBRAND

CALLIE Ahmee is just 17 but is already an entrepreneur.

Callie is the daughter of TV-film actor Dimples Romana and businessman-vlogger Boyet Ahmee. Her artistic bent and business sense are innate.

She said that the concept for her brand was born from shopping trips with her mom.

A love for fashion and a desire to support local artisans have led

17-year-old Amanda “Callie” Ahmee to mount her pandemic-borne enterprise, Cal the Brand (@CalTheBrand).

Discovering rattan bags inspired her to put a youthful touch that would draw the interest of people her age.

The brand’s initial product lines are rattan bags in

semi-circle, pyramid and huge tote forms.

Callie said at the brand’s virtual launch that she plans to offer accessories and furniture as well.

SHE fuses her passion for fashion and advocacy to support local artisans by building Cal The Brand.

Though she has become an entrepreneur at a young age, Callie had to convince suppliers she meant business.

“Sometimes, I would just straightforwardly tell them that I was 16, and I kid you not, at least half of the suppliers I’ve talked to just didn’t respond to me anymore,” she recalled.

Good thing, a family friend helped with her capsule collection. And with the assistance of celebrity photographer Shaira Luna, a family friend, Cal The Brand was born.

Credit belongs to : www.tribune.net.ph

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