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In a glitzy, star-studded affair, Beautéderm Corporation marked its 14th milestone anniversary with a lavish celebration in Angeles City, Pampanga. Among the A-list celebrities gracing the occasion were the dashing Sam Milby, the enchanting Andrea Brillantes, and the charismatic and newly married Maja Salvador.
The event, themed “Bravely Beautéful: 14 Years of Setting the Gold Standard,” was a testament to the resounding success of the popular brand under the visionary leadership of President and CEO Rhea Anicoche Tan.
Beautéderm began its journey as a modest skincare brand in 2009 and has now evolved into an empire, firmly establishing itself as one of the foremost names in the beauty and wellness industry. Tan, who once humbly referred to herself as a “tindera” selling beauty products from her home, reminisced about the company's inception and remarkable transformation over the years.
“Fourteen years ago, in 2009, I was just a simple tindera, selling beauty products at my old house. Back then, I got a nudge and heard a little voice inside me say, 'Keep it up.' And yes, I did,” Tan fondly recounted in her speech.
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She continued, “Much has changed over the years. Since I first took the plunge in 2009, the brand has grown immensely. Today, Beautéderm stands proudly as one of the leading beauty and wellness brands, with a presence spanning not only the Philippines but also Southeast Asia, Canada, and New Zealand. Our brand has garnered the support of the country's celebrity A-listers as our esteemed endorsers.”
Tan extended her heartfelt gratitude to the countless individuals who have played a pivotal role in Beautéderm's ascent. Her appreciation encompassed employees, staff, franchisees, distributors, resellers, family, friends, consumers, and, of course, her cherished celebrity endorsers.
Among the biggest names representing Beautéderm are Piolo Pascual, Marian Rivera, Bea Alonzo, Carlo Aquino and Darren Espanto. “Over the past 14 years, these people have given Beautéderm the most precious beginning, taking us from an unknown brand to a well-known giant, becoming a key player in the beauty and wellness industry in the Philippines,” Tan gratefully said of her brand ambassadors.
Concluding her speech with profound appreciation, she expressed, “I am so blessed and grateful. I also thank Maja, Sam, and Andrea for celebrating with us in Pampanga. We continue to make every Filipino beautiful inside and outside because we are a brand that goes beyond what you can see.”
The star-studded guest list didn't end with the A-Listers, as many of the day's well-known celebrities were also present, including Kakai Bautista, Ysabel Ortega, Thia Thomalla, Ruru Madrid, Sunshine Garcia, Alex Castro, Patricia Tumulak, Ryle Santiago, EA Guzman, Alma Concepcion and DJ JhaiHo. La Union Governor Rafy Ortega also congratulated Tan and her team.
As Beautéderm continues its mission to empower individuals and transform lives, its amazing journey, from humble beginnings to its grandeur today, is truly a shining example of determination and vision in the beauty industry.
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Credit belongs to : www.manilatimes.net
