Another first for Puregold and TVJ

Giant wholesale supermarket chain Puregold triumphantly announced Wednesday evening that they have finally completed the iconic trio of Tito, Vic and Joey as brand ambassadors.

Tito Sotto, Vic Sotto and Joey de Leon with Puregold’s brand icon, Aling Puring.

In the company's infancy, when Puregold only had less than 50 stores, they first partnered with Vic Sotto and Joey de Leon, loyally supporting in return the comedians' individual projects and, of course, their legendary comic triumvirate longest-running TV program.

Now in its 25th year and nearing 500 stores nationwide, Puregold looks forward to new milestones with TVJ in full force on behalf of the company for the first time.

With Puregold's brand icon, Aling Puring, TVJ is on board to be a continued collaborator of the supermarket onward this memorable year on both sides.