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ASUS solidifies commitment, collects over one ton of recycled waste with CORA

MANILA, Philippines — ASUS solidifies its commitment toward an incredible, sustainable future and its thrust toward a circular economy and collected a landmark 1.67 tons of plastic and other recyclable wastes through a series of activations in partnership with nonprofit organization Communities Organized for Resource Allocation (CORA).

The ASUS x CORA sustainability campaign spanned three phases, each focusing on and involving various stakeholders for a holistic approach toward promoting eco-friendly products, reducing waste, intensifying awareness about circular economy and climate action, and educating people on how to lead an eco-conscious lifestyle.

“At ASUS, we believe that innovation and sustainability go hand in hand. As we continue innovating our products, we strive to be more sustainable. We are immensely thankful for everyone, including our partner CORA, the ASUS Philippines employees, our partners, dealers and all the Filipinos who helped us in this meaningful mission to protect and save our environment through recycling plastic and other everyday waste, giving them a second life, and promoting a sustainable and incredible future for the people and the planet,” ASUS Philippines country manager George Su said.

In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series. It received numerous environmental certifications and accolades for its revolutionary engineering and design.

Early this year, ASUS launched the most sustainable Zenbook ever, the Zenbook S 13 OLED (UX5304), underscoring the company’s 2025 sustainability goals and its commitment to environmental stewardship.

Taking a significant step toward circular product design, the Zenbook S 13 OLED is an EPEAT Gold-registered product with a positive environmental impact across the entire product life cycle, from material use and manufacturing to assembly, use and end-of-life.

Circular economy starts with us

ASUS held a knowledge-sharing activity with its employees dubbed “A Sustainable Solution: Circular Economy Starts with Us.” CORA and its Circular Center Women Champions (CCWC) educated ASUS employees on how they can contribute to a circular economy by recycling typical household wastes, such as plastic bottles.

After the seminar, a two-month recycling activity among ASUS employees was held, where they collected plastic bottles, soft plastics, sibak, colored paper and cartons. These office and home wastes were collected through CORA’s Eco-ikot Center Pop-up, where dedicated trash bins were set up in the ASUS office.

ASUS employees generated 840.6 kg. total waste, which was then brought to CORA’s partner sentinel upcycling technologies to transform them into high-quality products such as benches, school chairs and mobile trash bins.

The CORA Eco-ikot Center is an inclusive and holistic recycling system that allows communities to exchange recyclables for points, which can be redeemed for various incentives. The first of its kind in the Philippines and the world, it provides a sustainable solution to the plastic pollution crisis.

For the second phase, ASUS installed CORA Eco-ikot Center Pop-ups in three ASUS exclusive stores, making it accessible for Filipinos to recycle and reduce plastic waste. Filipinos got to take home ASUS and CORA merchandise in exchange for clean and dry plastic bottles. The CCWCs educated them and other mallgoers what is circular economy and the benefits of recycling common plastic waste.

For the final leg, ASUS celebrated 2023 International Coastal Cleanup Day by combing the shore of Las Piñas-Parañaque Wetland Park (LPPWP) of trash and debris led by Zenbook S 13 OLED ambassador and CORA founder Antoinette Taus, together with volunteers from ASUS employees, media, influencers, partners and dealers.

This joint effort of 75 volunteers collected 646.2 kg. of plastic waste, styrofoam, rubber materials and stuffed toys. The trash accumulated was turned over to the Parañaque City local government unit for proper waste disposal.

Credit belongs to : www.philstar.com

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