Brother Philippines helps consumers upgrade and up environmental consciousness with new promo

Brother Philippines has launched its latest edition of the Trade-in Madness Promo Roadshow at SM City North EDSA in Quezon City for a week of eco-friendly upgrades and exclusive discounts. Customers were able to trade in old printers, typewriters, fax machines, or any all-in-one printing products, regardless of brand or operational condition, for exclusive discounts when purchasing new Brother printers.

Customers can score up to 30% worth of discounts. Each registered participant can avail of a maximum of three transactions and upgrade their current printing and digital imaging machines for a much lower price.

“By participating in the Trade-in Madness Promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet,” shares Brother Philippines President Glenn Hocson. “This campaign is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness,” he added.

The Trade-in Madness Promo amplifies the overall global environment slogan of the Brother Group: “working with you for a better environment.” The promo also aligns with the United Nations Sustainable Development Goals (SDGs). The campaign focuses on SDG 12: Responsible Consumption and Production and SDG 13: Climate Action. Emphasizing Brother’s core initiative of Resource Circulation, the campaign focuses on waste reduction and minimization in its operations.

“The roadshow is not just about the exchange; it is about embracing a lifestyle that blends tech brilliance with a commitment to the planet. By upgrading your home office while responsibly managing electronic waste, you are not just making a change but creating a wave of conscious living,” Hocson explained.

The trade-in program is also available in the following locations: SM City Clark (Oct. 25 to 31), SM City Daet (Oct. 25 to 31), Festival Mall (Nov. 9 to 15), Gmall of Tagum (Nov. 11 to 17), SM City Butuan (Nov. 13 to 19), and SM Southmall (Nov. 24 to 30).