Fresh initiative: WalterMart helps provide sustainable livelihood for farmers

If you’re looking to make a difference in your community while enjoying affordable and high-quality farm-fresh produce, WalterMart’s Palengke Fresh is the place to be.

It’s more than just a supermarket chain; it’s strengthening the bond between urban consumers and rural agricultural groups through partnerships with farmers and LGUs.

Recognizing the vital role local farmers play in our daily lives, partnering with them ensures you get access to the freshest fruits, vegetables, and other farm products directly from the source. This benefits your family and boosts the income of local farmers while promoting sustainable agriculture and economic growth.

Our direct relationship with farmers ensures them a larger share of the profits and also enables consumers to enjoy budget-friendly, healthy fresh food options. WalterMart’s Palengke Fresh doesn’t just stop at connecting farmers and consumers; it offers a range of innovative programs designed to benefit you and the community. Two such initiatives are “Bagsakan” and “All for 50.”

Bagsakan is a program that encourages shoppers to access farm-fresh produce at the best prices. On designated “Bagsakan” days (every Friday, Saturday, and Sunday) at participating branches, consumers can expect discounts on a wide selection of fresh products, directly benefiting local farmers/sellers.

All for 50, on the other hand, offers fresh produce deals in-store for only ₱50, ensuring that shoppers can access nutritious, locally-sourced food without breaking their budget. With these, you can have the opportunity to access fresh produce at the best prices available, creating a win-win situation for both shoppers and the farmers.

With WalterMart’s Palengke Fresh, you have the power to make a difference. Here’s how you can make an impact and shop with purpose: Opt for local produce. By doing so, you’re not only getting fresher items but also supporting your community’s economic growth.

Spread the word. Tell your friends and family about Waltermart’s Palengke Fresh and its mission. Encourage them to join you in shopping consciously and supporting local farmers.

Become an advocate. Engage with your local government units and urge them to support initiatives like Waltermart’s Palengke Fresh. Your voice can drive policy changes that benefit both farmers and consumers.