MaharlikaNews | Canada Leading Online Filipino Newspaper Portal The No. 1 most engaged information website for Filipino – Canadian in Canada. MaharlikaNews.com received almost a quarter a million visitors in 2020.
Achieving a radiant makeup glow is a timeless beauty aspiration. One of the keys to get this look is to use products that effectively enhance one's natural beauty and doesn't just promise it.
Filipino beauty and skincare brand Kojie.san knows this aspiration, hence, the addition of two new products in its growing catalogues — Kojie.san Tinted Sunscreen and Kojie.san Skin Lightening Super Serum.
Defense plus makeup
The tinted sunscreen offers sun protection from sunlight with SPF 50+ PA+++ for UVA/UVB protection. It has RadiCare technology (Radiation Care), a protective barrier that shields the skin not just from sunlight but also from blue light that is emitted from gadgets, WiFi, and other external radiation aggressors that pollute the skin. It helps reduce the appearance of visible skin aging and helps increase and improve skin hydration while reducing skin roughness.
Kojie.san Tinted Sunscreen also has a skin-enhancing formula that instantly blurs imperfections such as enlarged pores, skin redness, bumps, fine lines, and wrinkles. It has Vitamin E and Sunflower Oil to nourish the skin. To cap it all off, Kojie.san Tinted Sunscreen is lightweight and breathable, leaving the skin with a velvety smooth finish.
But what sets this new product apart is its innovative True Tone Technology that adapts to any skin tone.
“It took us two years to perfect our sunscreen because we just don't want to settle, we really want it to be suitable for all skin colors,” Kojie.san Senior Brand Manager Kelcey Chua said at the product launch.
Makeup artist to the stars Ting Duque — the talent behind some of the most iconic looks of Bea Alonzo, Jodi Sta. Maria and Charo Santos-Concio — is one of the first to stamp her seal of approval for the brand.
“It has a velvety-smooth texture. It's great for all skin types, even if you have oily skin, it won't break up the formula of your makeup,” Duque said.
What Duque also likes about the product is it simplifies the skincare steps.
“Before you need different products at different steps, but now you can get a sunscreen with tint to it, which can act as a complexion perfector. It's like two products in one.”
Duque said the tinted sunscreen is the last skincare step, just before applying makeup.
“So cleanse, tone, serum, moisturize and then you protect it all with a sunscreen. All the prior steps will be useless if you're not going to protect your skin. It's your armor,” the makeup artist emphasized.
But Duque reminded to wait seven to 10 minutes for the skin to absorb the sunscreen before putting on makeup. This will guarantee that there will be no pilling.
Supercharged glow
Kojie.san also takes pride in launching its first serum.
The brand made a splash in the local beauty scene when it first introduced Kojic Acid — an active ingredient derived from fermented sake or Japanese rice wine — in the market.
In 2006, it started selling Kojic Acid soaps that help in addressing skin pigmentation, sun damage, scars and age spots.
Now, 17 years later, the brand is bringing the same technology in a bottle.
While most serums out in the market contain only Niacinamide, Vitamin C, and or Hyaluronic Acid, the Kojie.san Super Serum has all these in one with the addition of its potent kojic acid. The brand promises that the combination of these four powerful ingredients will help anyone achieve a dewy, glassy, supercharged glow.
The super serum is made more powerful and effective by Zero Pigment Light Technology. This allows kojic acid to penetrate the skin's layers and reduce melanin production, which causes skin darkening.
Niacinamide is known to minimize the appearance of enlarged pores, help prevent moisture loss, and even out skin tone. Vitamin C brightens skin, while Hyaluronic Acid helps maintain skin health and promote elasticity.
“While we made a name as a lightening brand, we also want people to know that with these new products we are giving them the power of choice. Whether they have lighter or deeper skin tone, they can choose to glow,” Chua ended.
Kojie.san Tinted Sunscreen and Skin Lightening Super Serum are now available at leading department stores and drugstores.
*****
Credit belongs to : www.manilatimes.net