Larger-than-life platform, an innovative visual delight

When tech-savvy designers began creating realistic, immersive game environments, the world of computer games evolved fast and up to new heights. Now comes a new and innovative medium in advertising that is both an attention-grabber and entertaining.

The country’s first naked eye three-dimensional billboard on a 400- meter screen at 5th Avenue, Bonifacio Global City wowed crowds of early holiday shoppers with its stunning 3-D graphics — bringing to life a new milestone for pioneer out-of-home advertising group United Neon.

Its recent launch and activation were also a first in Southeast Asia, and the one in BGC perfectly timed to the weeks before Christmas and a month before the company celebrates its 86 years in the business.

United Neon Chief Executive Officer Danny C. Lim said that the integrated 3D billboards serve as an effective platform for brands and organizations to reach their audience best as it is tech-infused immersive, disruptive and engaging all at the same time.

“Consumers get tons of advertisements daily across multiple platforms. So, it is crucial for brands to use a new and innovative medium where they would stand out so that the public would take notice. And these integrated 3D billboards help them achieve that objective.”

“Integrated 3D billboards capture and hold the attention of the audience and by doing so, they provide increased engagement for the brand which translates to higher brand recall and an increased probability of trying out the product being shown,” Lim added.

Lim further explained that consumer behavior continues to evolve and how the audience connects with the brands through advertisements significantly differs now from the behavior 10 years ago.

Lim said that United Neon continuously looks for ways to achieve optimum connection and engagement between brands and their audience and a testament to this is the integrated 3D billboard which is similar to the highly engaging platforms that draw massive crowds in Tokyo, New York and other cosmopolitan cities.

“United Neon, is thus, proud of bringing this creative technology here in the Philippines and in Southeast Asia. It is our vision to put the Philippines on the global map for creative excellence in the marketing and advertising space,” he adds.

Lim adds that while the integrated 3d billboards are seen in BGC, which is a melting pot of different socio-economic classes, and cultures and is a center for innovation and business in the Philippines, they are also exploring other areas in the Philippines where these larger-than-life 3D billboards could be installed.

“More than the actual location which ideally should be a place with high foot and vehicular traffic, a major consideration for United Neon would be brand partners who believe in the power that these 3d billboards bring in terms of connection and even conversion, whether it be heightened brand awareness or actual sales,” Lim said.

From the time that United Neon launched the 1st naked eye 3D billboard last year, brands have shown great appreciation for this new medium where they could share their brand story in a better, more engaging way.

“3D billboards give the brands the opportunity to tell their stories in a much more interesting and interactive way. It takes the viewers on a visual journey which then enhances the connection between the brand and its audience and makes the 3D billboard brand ad more memorable and impactful,” Lim said.

Lim adds: When brands invest in 3D billboards, they make the statement that they are innovative, unique and forward-thinking. And because the 3d billboards are a visual spectacle, it boosts brand recognition and leaves a lasting impression on their audience.