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President, TikTok ink ‘edutainment’ pact for Pinoy small businesses

Charles Dantes

President Marcos has teamed up with social media giant TikTok to launch “edutainment” initiatives for micro, small, and medium enterprises (MSMEs).

The President met with TikTok CEO Shou Zi Chew in San Francisco, California on Friday (Saturday in Manila) and shared his desire to utilize TikTok’s huge popularity among Filipinos to train local sellers, particularly those in rural areas, in effectively marketing their products online.

Chew expressed his company’s commitment to Mr. Marcos, highlighting their plans to roll out two “edutainment” projects that will foster greater inclusivity for smaller sellers across the country.

The Philippines has approximately 50 million TikTok users. Chew has pledged to uphold the importance of a safe and secure platform, assuring Mr. Marcos that they have strict community guidelines in place to combat online abuse and misinformation.

President Marcos acknowledged the challenges of differentiating between strong opinions and fake news, particularly in the political arena, but commended TikTok’s proactive approach to content moderation.

TikTok, a video hosting service by Chinese firm ByteDance, was introduced to the Philippines in May 2017. In April of last year,

TikTok launched its e-commerce section, TikTok Shop.

With 325 million monthly users, TikTok sees Southeast Asia as its biggest emerging market. However, TikTok Shop’s gross merchandise value in Southeast Asia was only US$4.4 billion last year.

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