SME Philippines partners with Offshore Music

Sony Music Entertainment (SME) Philippines has formed a strategic partnership with indie label Offshore Music.

Under the partnership, SME Philippines will distribute Offshore Music's catalogue globally and work together to build strategies in marketing, media promotion, artist development, brand partnership, and synchronization.

Sony Music Entertainment Philippines will distribute Offshore Music’s catalogue globally.

Offshore Music, headed up by Ely Buendia, is home to carefully handpicked artists and bands, including Apartel, Ena Mori, Pinkmen, Sulo, Sansette, Eliza marie and Toni Panagu.

“Ely Buendia has always been an integral part of the Sony Music family, as The Eraserheads' catalogue is with our label,” said Roslyn Pineda, SME Philippines general manager. “With this partnership, we are thrilled to be working with him more closely moving forward. There is not a more gifted and inspiring mentor to our country's current generation of talented, young musicians.”

According to Buendia, the unique partnership seeks to establish a bright and successful future for Filipino musicians, crafting compelling campaigns that push the boundaries of music creatively and commercially, which in turn, expand their audiences inside and outside the country.

“We're hopeful that this unique partnership is the start of a fresh new era for the Filipino music scene,” said Buendia.

One of the first titles under the partnership is Ena Mori's reimagining of her 2022 single “Vivid.” The new version offers a strong sense of poise and direction, and an ethereal vocal performance that brings great rewards.