The new wave of matte lipsticks is here

Avon recently launched the arrival of the new Hydramatic Lipstick in the Philippines. While a new wave of matte lipsticks is always a cause for celebration, the global beauty brand's Hydramatic Lipstick is a revolutionary lippie.

The Avon Hydramatic Lipstick features a central core powered by an exclusive blend of hydrating and skin-protecting ingredients. Avon's team of scientists and experts formulated the core with hyaluronic acid that helps draw moisture to the lips, and glycerin to help make them super soft and plump.

Women around the world told Avon what they wanted in the lipstick of their dreams. What stuck out was that many women wanted a lippie that gives a matte finish but doesn't feel dry on the lips.

Acnes products harness the healing power of Centella asiatica, or Cica.

Now, women don't have to choose between giving their lips the fierce matte lip look they want or the intense hydration they need. That's because Hydramatic Lipstick's hydrating hyaluronic core is surrounded by high-pigment matte color. The result gives an amazing color payoff that stays completely matte and gives lips all-day hydration.

Available in six high-impact shades to suit any skin tone — Hydra Garnet, Hydra Plum, Hydra Pink, Hydra Rosy, Hydra Ruby, and Hydra Siren Red — every Filipina can step out and make a statement with a lipstick that doesn't compromise comfort for cool. Because why choose one when you can have both?

“There is nothing else like this on the market, even among premium beauty brands. We're proud to be the first to bring this groundbreaking technology to women all over the world at a price point which is accessible for all,” Emily Howarth, Global Head of Make Up at Avon, said in a statement.

The new Avon Hydramatic Lipstick pairs perfectly with women who proudly embrace being more than one thing.

“The world needs women to bring different sides of themselves, aside from the one that's expected of you,” said Cleo Loque, during the launch event at The Clubhouse, Bonifacio Global City.

Asked whether there was a side to her that she wished people knew more, beauty queen Pia Wurtzbach said, “There's always this misconception on beauty queens where you always have to look and smile a certain way. We're moving towards a direction where you can fully express yourself and still be a queen. We don't have to fit ourselves into this idea where we have to be perfect all the time. You can just be yourself and feel beautiful.”

By bringing out these different sides to themselves, these women help redefine what's possible when you don't limit yourself.

“We as a society are obsessed with dichotomies that we forgot there is a gray area. When you say 'I can be both', you're able to navigate through those contradictions,” said film director Sam Lee.

“Everyone connects to authenticity. It's better to be your true self instead of what people expect of you. Let's break the stereotypes of being too much of one thing and focus on the things that women can be,” Wurtzbach finally added.