Toni Pons now in the Philippines

Toni Pons, a Spanish footwear company known for their espadrilles, has finally opened the doors to their first official store in the Philippines at SM Megamall and Robinsons Place Manila.

In 1946 Spain, Toni Pons founder, Antoni Pons Parramon, created the first traditionally-made espadrilles made with jute or rubber in Osor, a small village near Girona. More than 75 years later, Toni Pons originated with espadrilles, but they are now also a global leader of handmade footwear.

Influenced by the land where it was born, the Toni Pons brand maintains its Mediterranean character. The relaxed and carefree vibe of the region has accompanied the brand all throughout its history.

The Spanish footwear brand launched its Philippine flagship store at SM Megamall.

For Toni Pons, the Mediterranean is more than a place, it is a way of life. It is laid-back and brings to mind comfort, simplicity and elegance. These are the qualities that the Toni Pons brand encompasses in all of their designs.

Led by Jordi Pons, a third generation of the family, the company has established and strengthened its position not only as a Spanish heritage brand, but also as an international brand that makes stylish, high quality, and comfortable espadrilles available to everyone.

With Toni Pons reaching for a global market, the small workshop in Osor has become a brand that is synonymous to espadrilles and quality handmade footwear.

“Whoever loses their roots, loses their identity. That is the Toni Pons motto. As a brand, we are truly rooted and focused on traditions which is why we are a world leader and a trusted brand for espadrilles. As an homage to expert Spanish craftsmanship, we at Toni Pons continue to produce meticulously handcrafted footwear that are still loved and worn by many to this very day.” said Jordi Pons, Toni Pons CEO.

The Toni Pons aesthetic of easy elegance and freshness is very befitting for a tropical country such as the Philippines. The official launch of Toni Pons also coincides with our summer season.

One of the undeniably great things about this time of year is the chance to whip out our summer wardrobes. With all the weekend and holiday getaways lined up, you would definitely want to curate your vacation OOTDs as best as you can. Then again, there is no need to look too far since the espadrille is the ultimate summer shoe. Whether you're wearing trousers with a crisp linen shirt, a floaty dress or a bikini, you can't go wrong with an espadrille to complete the look.