Marcos asks actors’ group to lift TV, film standards

PRESIDENT Ferdinand “Bongbong” Marcos on Thursday urged the Katipunan ng mga Artistang Pilipino sa Pelikula at Telebisyon (KAPPT) to aspire for higher standards for local films, which are effective instruments in showcasing not only Filipino culture, but also the progress the Philippines has achieved.

The Chief Executive issued his statement during the oath-taking ceremony of the KAPPT officers as well as of its Board of Directors held in Malacañang.

“As a selling point for the Philippines, the Philippines has been well-known for many, many reasons. In terms of creatives, I think there is no need for much explanation. There are many directors who were awardees in international festivals, our actors have also been recognized in prestigious film festivals,” he stated in a mix of Filipino and English.

“So, I hope that, as you secure the well-being of your colleagues, you will continue to strive to raise the standards of our films and our shows at the same time. It is also my wish that you make use and maximize the advantages brought about by new tools, new technologies, [and] new platforms to showcase Filipino excellence and artistry on the world stage,” he added.

He also pointed out how movies and television also serve as an effective platform for meaningful dialogue and positive change.

Marcos acknowledged how the film and television industries help promote the rich culture of the Philippines and the Filipino people, particularly in the international community, and reiterated his administration's support to all entertainment stakeholders.