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It is a widely accepted fact in the pageantry scene that a significant portion of the emerging candidates to the spate of beauty titles in over a decade now has been coming from the erstwhile Miss Silka Philippines competition.
First mounted in 2008 by the makers of the forerunning and proudly Filipino papaya soap brand, the beauty contest started as a small pageant before captivating the nation's attention and expanding nationwide.
Highly anticipated by young women across the regions as their key to joining the major competitions, the last national pageant was held in 2019 and has kept followers at the edge of their seats for its return.
Finally, the time has come for this humble title's big comeback and no less than ABS-CBN is collaborating with the skincare and beauty brand to make it worth the wait.
In end July, top executives of these two companies announced that the search for the loveliest Filipinos is now officially called “Binibinining Silka 2023.”
Excitedly, Silka's senior brand manager Eunice de Belen informed the media at a briefing in Quezon City, “This year, we believe it's the perfect time to relaunch Miss Silka with its new title, Binibining Silka. It's going to be bigger, bolder and unlike any pageant you've ever seen before because it's [now a joint production of] Silka with ABS-CBN.”
De Belen waxed nostalgic when she recalled how she and her staff would go all around the country in the early years to mount the competition in makeshift stages when venues where not accessible.
“They were definitely not proper and professional productions, and that is why we are grateful to ABS-CBN for finally making it happen for Binibiniing Silka,” she expressed.
Adding to the excitement, ABS-CBN Music's creative genius, Jonathan Manalo, has penned the pageant's theme song, “Kumikinang,” which, at the time of this interview, was still to be recorded by top Kapamilya singer Angeline Quinto.
“The song's lyrics truly embody the essence of a Binibining Silka,” said Manalo, confident that the anthem will resonate with the hearts of the candidates and Filipino pageant aficionados.
“Kuminkinang means 'to glitter,' and for Silka, the candidates must radiate this factor not only physically but also inwardly,” the celebrated composer added.
Binibining Silka will traverse the beauty and diversity of the Philippines through a series of regional legs, beginning in Bicol tonight, August 5, followed by Dagupan for the North Luzon leg on Aug. 12, Ilocos on Aug. 19, and Palawan on Aug. 26.
The subsequent regional competitions will then unfold on September 2 in Western Visayas, Sept. 3 in Pampanga for the Central Luzon Region, Sept. 16 in Northern Mindanao, Sept. 17 in Batangas for Southern Tagalog, Sept. 23 in Central Eastern Visayas, Sept. 30 in Southern Mindanao, Oct. 7 in Western Mindanao, and Oct. 14 in the National Capital Region.
The grand coronation night, produced hereon by ABS-CBN Events, promises to be remembered come October 29.
The crowned winner will not only take home a prestigious title but also receive a cash prize of P500,000 and a golden opportunity to shine in ABS-CBN shows.
For the latest updates and behind-the-scenes highlights, follow @abscbnpr on Facebook, Twitter, Instagram, and TikTok, or visit www.abs-cbn.com/newsroom.
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Credit belongs to : www.manilatimes.net
